I have been in a few bjj schools where there wasn't very many students and the professor/coach was struggling to pay the bills and stay open.
When I asked why this was the case I was told it was due to the demographics. Ok so if it is demographics then what constitutes correct demographics or is it even demographics? I can appreciate that current grapplers might move to another school based on fees, class times and the notoriety of the instructor; but what about new students, how do you get them in the door and keep them there? I think choosing a location first is important but where is best?
I think knowing the Demographics in your area are important in all local business startups
Of course you have to know the right and wrong demographics for your business
If your in a rural area that is made up of a lot of retired seniors and the younger population does not have a lot of disposal income, you might not have as crowded of a school, then if you were in a more urban area and let's say a college town
DougPleysier, post: 64454, member: 21069
I have been in a few bjj schools where there wasn't very many students and the professor/coach was struggling to pay the bills and stay open.
When I asked why this was the case I was told it was due to the demographics. Ok so if it is demographics then what constitutes correct demographics or is it even demographics? I can appreciate that current grapplers might move to another school based on fees, class times and the notoriety of the instructor; but what about new students, how do you get them in the door and keep them there? I think choosing a location first is important but where is best?
I think atmosphere is most important for new people. A friendly place where people aren't smashing new joiners but helping them develop.